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The Clever Design Store

Keep Dry 1913 WAS $395

Arty Wright Auckland
Keep Dry 1913, whole print including paper

Availability: In stock



Keep Dry 1913, a fifth screenprint in the Trademark Series. This screenprint illustrates the original logo of Swanndri products developed in 1913.

 History: In 1913 Taranaki tailor William Broome, frustrated by the incessant New Zealand rain developed a work shirt with a secret waterproofing. The work shirt, made from one hundred percent pure New Zealand wool was fabled for its durability and practicality and quickly became the choice of pioneering New Zealanders the length and breadth of the country. Its unsurpassed fabric keeping them warm and dry in the winter and cool in the summer. William named the shirt the Swanndri, because of the way water ran off your back. To this day the original design remains unchanged and is as relevant to today’s New Zealanders as it was ninety six years ago.

As in most other trademark images, the artist of this design is unknown. These designs were hand drawn by artists with pencil, pen, brush and ink. The artists themselves largely remained anonymous working either as employees of advertising companies or within the manufacturing company itself.

Arty Wright is proud to present this Limited Edition Screenprint Keep Dry 1913.

Dimensions: 56cm x 75cm

Limited Edition

Please allow 5-7 working days within New Zealand.
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