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The Clever Design Store

All Backs

Arty Wright Auckland

Availability: In stock



All Backs. This screenprint is the first print in the Trademark Series. 

This screenprint shows the figure of a New Zealand All Black from the 1905 tour of England. It has been used to promote All Black Teas, produced by the company of Goldingham and Beckett, King Street, Palmerston North Merchants, 1906.

The interesting factor in this screenprint is the name “All Backs.” The manufacturer used the name “All Black Teas” and yet this screenprint reverts to the earlier name of All Backs for our famous rugby team. Do you know how the name changed?

The answer is: The 1905 team showed extreme skill by both forwards and backs and the media gave them the name ALL BACKS. However, a Welsh writer in one of his articles mistakenly called the team ALL BLACKS, hence the name, ALL BLACKS.

As in most other trademark images, the artist of this design is unknown. These designs were hand drawn by artists with pencil, pen, brush and ink. The artists themselves largely remained anonymous working either as employees of advertising companies or within the manufacturing company itself.

Dimensions: 56cm x 75cm

Limited Edition

Please allow 5-7 working days within New Zealand.
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