Welcome to theclever: an online design store showcasing all things clever by design.

At theclever, you will find a market place created for the design-hungry. Our aim is to provide a one-stop-shop, where you can hunt for unique products that are considered in their design, beautifully crafted and have something inherently clever about them. Here you will meet a group of talented designers and makers from New Zealand and around the world. You can read their stories, buy their products and follow them through our social channels. You can also keep up to date with the latest design news from where ever that may be, through our newsletters and blog posts.

We curate our product range with works that are contemporary, unique and have something intrinsically clever about them. From beautiful and unique homewares like handmade cushions, pillowcases and bed throws, ceramic bowls, to platters, candles, vases and teatowels. From stunning designer jewellery to wooden sunglasses, cool hats, bags and scarves. And from tech accessories like iPhone and iPad wooden cases you’ll find a wide range of designer gifts for him, her, the kids, weddings and birthdays, you won’t find elsewhere. Perfect for designing your unique home you’ll find art prints, contemporary furniture and lighting that’ll surprise you. And wooden balance bikes for the kids and all sorts of toys for the man who has everything. But it’s the story behind the products that matter to us, the inspiration, the adherence to sustainable principles, that helps you make informed purchase decisions.

Founded in 2014 by former advertising creative Paul Kayser (and backed by a passionate team), theclever: has evolved from cleverbastards, the first ever design store to celebrate New Zealand designers and sell their work online.

So please join us and sign up for our newsletters and special discounts. We look forward to having you onboard.