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Brad Novak

Artist - Auckland

"New Blood Pop is concerned with how we experience life"

Brad Novak is an urban artist whose work sits sharply at the nexus between fine art and street art. Under the moniker “New Blood Pop”, or “NBP76”, his one-of-a-kind, hand-collaged and stencil-spray-painted works involve the layering of popular imagery. They are now produced as Fine Art Silkscreen Prints in Limted Editions.

His artworks, while at first glance visually striking, call for a paradigm shift in the way we experience life itself. Our over-reliance on science and technology has taught humanity to see the world through a dreamlike state that can cause suffering. Many of Novak’s works depict people shedding tears formed from computer circuitry. The artist calls this ‘subconscious escapism’ – the loss of our collective minds. Novak challenges us to reconnect with reality by practicing mindfulness – getting out of our heads so to speak. 

Whilst living in London in the early 2000s the urban and street art scenes greatly influenced Novak’s work. Novak uses popular culture, specifically the depiction of celebrities from the hyper-inflated world of American stardom. Icons such as Harrison Ford and Marilyn Monroe inhabit his creations. Their iconography is underpinned by the use of repetitive images of fellow superstars, such as Carrie Fisher and Christopher Reeve. Additionally, imagery from his extensive world travels features prominently.

The artist’s background in community-medicine also comes to the fore in this series. Medical iconography is drawn upon, with the Caduceus symbol frequently included. The artist describes his own experience of the works:

“New Blood Pop is concerned with how we experience life itself, the 21st century issues we face such as inequalities in wealth and health, sustainability and globalization. I’m also interested in the idea of escapism especially through science fiction and the superhero franchise. Of the things we choose to believe, what’s real, and what’s not? These works are global, flagrant, iconic and ironic.

I endeavour to create powerful multi-layered works, with an emblazoned foreground overlaying a “veiled” background, to show that many of us are living life through a distorting veil, clouding our perception. Our awareness tainted by biases and judgments – a fantasy that we’ve created for ourselves – the practice of mindfulness promises salvation.”       

8 Item(s)

per page

Set Descending Direction
  • King 1.6 Screen Print

    King 1.6 Screen Print

    Brad Novak
    $200.00
  • Bombshell 1.6 whole print including paper

    Bombshell 1.6 Screen Print

    Brad Novak
    $200.00
  • Pharaoh 1.5 Screen Print

    Pharaoh 1.5 Screen Print

    Brad Novak
    $200.00
  • princess 1.4 whole print including paper

    Princess 1.4 Screen Print

    Brad Novak
    $200.00
  • princess 1.1 whole picture including paper

    Princess 1.1 Screen Print Large

    Brad Novak
    $695.00
  • Nemesis 1.4 whole print and paper

    Nemesis 1.4 Screen Print

    Brad Novak
    $200.00
  • Scoundrel 1.3 Art Print

    Scoundrel 1.3 Screen Print

    Brad Novak
    $695.00
  • Scoundrel 1.3 BV (Black Paper Variant) Art Print, whole Print including paper

    Scoundrel 1.3 BV Screen Print

    Brad Novak
    $895.00

8 Item(s)

per page

Set Descending Direction
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